Course
WLD-WLE
Writing for Learner Engagement
Do you know how to hook your readers? Or, are they yawning as they page through your elearning screens and handbooks?
Powerful writing captures interest and draws the reader into a learning experience through compelling stories and scripts, all while cleverly focusing attention on critical facts, concepts or procedures. Strong writing skills are key to learner engagement and are increasingly in demand in our industry. In this course you will explore key techniques for writing 'lean' content, on-screen text, learner interactions and easy to skim reference guides. You will also discover how to write with a bent for learner empathy while effectively representing your learning brand's values.
Online Course: 3-5 hours of work per week (including discussion, assignments, readings, research)
Learning Outcomes
Critical Performance Statement:
By the end of this course/program, professionals will have demonstrated the ability to apply techniques for writing enticing, lean and impactful learning content for multiple media formats.
Learning Outcomes:
To achieve the critical performance described above, professionals will have demonstrated the ability to:
- Describe the importance of quality writing in creating engaging and effective learning experiences.
- Employ tactics for writing content that draws the reader into a learning experience.
- Pair down bloated content into simplified, powerful copy.
- Apply techniques for transforming paper copy into readable, accessible and 'skimmable' online copy.
- Re-structure information into useful, one-page Job Aids or Infographics.
Notes
Learning Evaluation Plan:
During the course/program, professionals will demonstrate their learning in the following ways:
- Collaboration: Participation in Online Discussion
- Writing Activities
- JobAid/Infographic
- Writing Blog
Prerequisites
Recommendations
Materials/Recommended Readings:
All articles and reading material will be provided by the instructor and will be made available online through the course learning environment.
Certificate of Completion:
Upon successful completion of the program, you will be issued a digital Certificate of Completion from OISE Continuing and Professional Learning at the University of Toronto.
Course can be applied towards
Learning Experience Design: Compulsory Courses
Adult Learning and Development: Elective Courses
Full Course Details
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Section Note(s):
DEADLINE TO REGISTER: April 30, 2026, 11:59 p.m. Eastern Time (ET)
If the “Add to Cart” button is still visible, late registration may be available, if time and space permit. Register early, as courses sometimes fill before the posted deadline.
Course Format
This 7-week course runs fully online in a blend of asynchronous and optional synchronous (live) sessions. It is facilitator-led and organized into weekly modules that include readings, discussions, and assignments with set due dates.
Technology Requirements
You’ll need a reliable internet connection and a modern web browser to access course materials. Optional live sessions (if offered) will be announced within the course site.
Registration Process
- Select 'Add to Cart' and proceed to checkout.
- Log in to your Learner Portal (or create an account) and complete payment.
Withdrawal and Refund Policy
Withdrawal, transfer, and refund requests must be submitted before the course start date. Partial refunds or one-time transfers may be available within a short period after the start date (see policy for details). View the full policy on our website under Policies & Guidelines > Withdrawals and Transfer Policy.
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