Learning Campaigns: Applying Elements of Learning Experience Design

Competing for your learner's attention in our always-connected world of social and interactive media is a challenge - especially when you are launching blended solutions that straddle multiple delivery channels.

In this course, you'll explore how to use communication techniques to drive a learning campaign that connects the elements of a full end-to-end Learning and Development solution, while generating interest and enthusiasm for individual initiatives. You'll draw upon proven marketing and communication strategies and current practices in the field of learning experience design to focus on the complete learner experience, what happens 'pre' 'during' and post' a learning event to ensure readiness, total engagement, and transfer of learning back on the job.

Notes

It is recommended (not mandatory) that participants complete Fundamentals of Learning Experience Design course and/or Writing for Learner Engagement course before enrolling in this course.

Prerequisites

Fundamentals of Learning Experience Design (Recommended)
Writing for Learner Engagement (Recommended)

WLD-ELXD - 014

2023 Summer

Status

Available

Delivery

Online

Price

$965

Hours

24.0

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Course can be applied towards

Learning Experience Design: Compulsory Courses

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Full Course Details

Section Title:

Learning Campaigns: Applying Elements of Learning Experience Design

Enrolment Session:

2023 Summer

Type:

Online

Total Hours:

24.0

Instructors:

Bianca Baumann

Dates:

13 Jul 2023 to 31 Aug 2023

Delivery Option:

Online

Course Fee(s):

$965

Section Note(s):

DEADLINE TO REGISTER: July 6, 2023, 11:59pm EST - late registration beyond this deadline may be available, if space permits.

Note: This course is facilitator-led and paced into asynchronous weekly modules. Learners will be assessed based on a combination of individual assignments, group assignments, and consistent engagement in weekly online discussions.

You will need a device connected to the internet to access the online learning platform from a browser. While there are no set class meeting times, your facilitator may host live sessions via Zoom (optional, but recommended). Dates and times for these sessions will be announced in-course.

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